These days when it comes to sportswear it’s not always just reserved for your regular sweat session, yes we are all seemingly getting quite comfy in our sports gear. That’s where Huntr Label comes in, Huntr is a sport luxe active wear brand who has identified with women who would rather go about their daily business in moisture wicking, flat-lock seamed performance gear. Emily Highfield is the designer behind the new concept lifestyle brand Huntr Label and she has created an exceptional range that takes your average gym getup to new fashionable heights. We recently had the opportunity to ask her a few questions and get some insight into this exciting new label:
Huntr is all about..
Minimal, Monochrome, Sport Luxe.
I was inspired to start Huntr because..
I wanted some stylish exercise wear that didn’t look like exercise wear. Also that fit into my personal style aesthetic, not the usual bright colours and loud prints you see in many sportswear labels, but more understated and minimal.
I was drawn to design sportswear because..
I felt like there was a gap in the market for our particular type of activewear. We are a lifestyle brand that produces clothing that can be worn to exercise in, but also focuses on a strong fashion element.
This coming season Huntr is expecting to..
Release a few design injections in addition to the current range. I am then looking to design a new collection for Summer.
My definition of Sport Luxe would be..
This style aesthetic has a sporty feel, but is also luxurious, minimal and contemporary. The sporty feel can sometimes be achieved simply by using different types of technical fabrications such as neoprene, mesh, geometrical textured surfaces etc. Sport Luxe is all about subtlety.
The most exciting thing about the collaboration of everyday fashion and sportswear is..
In this day and age, we are all looking for comfort and ease. So for activewear to look stylish is a huge bonus. So many guys and girls spend a lot of time in their gym clothes day-to-day for the comfort factor. They may not even necessarily be going to the gym.. they might be running errands, exercising, socialising or travelling… This habit has become widely accepted in today’s society, so if their sportswear can look stylish and have the same comfort factor they love in their gym gear, then that’s what we think is exciting!
My vision for Huntr is..
We have plans to take Huntr global soon, which is exciting. Other than that, I just want to keep thinking outside the box and improving on each collection as we go! The possibilities for design are endless.
The one Huntr item everyone needs to own is..
The Puffer Vest or Huntr Tights.
My personal style is..
Minimal, edgy, timeless.
Lastly, the best style advice I’ve ever been given is..
Less is more.
INTERVIEW BY CARMEL DUNNE.
We do not claim rights to these images. Images sourced from https://instagram.com/huntrlabel/ and http://huntrlabel.com/